Poonam first came to the spotlight when she became one of the top 9 contestants of a modeling contest and appeared on the cover page of a fashion magazine. Thereafter her popularity soared as she started posting semi-nude photos on social media. Few well planned publicity stunts here and there, like the promise to strip for the Indian cricket team if they won the 2011 World Cup, fetched her even more limelight, all thanks to social media. After facing backlash, Poonam went on to launch her own mobile app, which was soon banned by Google. Currently, it operates from her official website only. Besides, Poonam also has a small filmography with two reality shows.