This course of action can be particularly arduous for a company in the process of building a reputation. Startups operate in disruptive business environments that can change very fast. The effort to bring a new product or service to the market can consume an enormous amount of managerial energy. Young companies are naturally more sensitive to high-decibel spats between founders and investors. When one does erupt, it tends to travel further than the boardroom struggles of mature businesses. A startup ecosystem grows by internalising the successes and failures of its cohort group, hence unprecedented legal action leaves lasting impressions.
BharatPe’s suit against Grover and his family will serve to reinforce the need for corporate controls among new entrepreneurs. Startups are equally likely to trip over well-established business practices as they are to chase poorly conceived or executed business opportunities. There may not be adequate guard rails for new ideas, but new entrepreneurs can tap into a rich corporate history. As a startup acquires scale, it needs to provide greater protection to investors by segregating business