Fans call out Milind Soman for promoting macho dishwashing liquid; say, ‘Chores

Milind Soman recently shared a video where he is seen promoting special dishwashing gel for men. While it appears to be an attempt by the brand to normalise household chores being done by one and all, it has apparently not gone down well with some of his fans.

The video opens in a gym where a young man is seen bragging about helping his mom do the dishes. Milind interrupts him by posing with the bottle with black liquid gel in it, unlike the usual yellow or green. The actor is heard saying in the commercial that it is a special liquid made for me which will be easy to clean and more to brag about.

As soon as the video was shared on Instagram, reaction and criticism poured in from all sides. While one internet user wrote, ‘jokes apart, chores are not gender specific👏 Ghar sabka hai, ghar ke kam bhi sabke hain!’, another one added, ‘For men? Kyu? Yellow wale mein kya problem hai?!’ One of the users also commented, ‘Yeah , ofcourse ! Some men need a “Vim black for men” to be able to feel manly enough to do the dishes because regular Vim mein lagta hai k bartan dhona bhi is a woman’s job !’

On the work front, Milind Soman will next be seen in Kangana Ranaut’s ‘Emergency’ where he will be essaying the role of Field Marshal Sam Manekshaw.

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