#BoycottMalabarGold trends as Kareena appears without ‘Bindi’ in new ad

NEW DELHI: Actress Kareena Kapoor Khan was on Friday (April 22) trending on social media and it was not for her stylish public outings with her gal pals or her upcoming projects. The actress appearing in an advertisement for Malabar Gold and Diamonds, on the occasion of Akshaya Tritiya. This triggered a section of social media users who protested against Kareena, as she ‘married a Muslim’, and despite this got featured in an ad for a Hindu festival.

Users also said the ad was an ‘insult to the Hindu religion’ as Kareena appears without a bindi. #No_Bindi_No_Business, #Boycott_MalabarGold is also trending on Twitter. 

One of the users wrote, “The latest advt by MalabarGold is another example of disregard to Hindu festival. Wearing Bindi is imp.part of traditional Indian woman dressing..Mocking Hindu traditions and expecting Hindus to spend their money for them. Not anymore.”

Another said, “So called ‘The Responsible Jeweller’ releasing ad with Kareena Kapoor Khan without a bindi for Akshaya Tritiya ! Do they care about Hindu culture?”

Kareena has been endorsing the Kerala-based jewellery retailer for a long time now.

In the advertisement for Akshaya Tritiya, Kareena is seen wearing an embellished pink lehnga, paired with an elaborate diamond neckpiece, huge earrings, and a maang tika. But what caught everyone’s attention was the absence of Bindi on Kareena’s forehead. Netizens slammed the brand for promoting a Hindu festival without a proper depiction of Hindu married women. They argued for roping in a ‘muslim married woman’ for the launch the Hindu festival ad. 

Mulitple hashtags such as #BoycottMalabarGold, #BoycottKareenaKapoorKhan became top trends on social media. 

Last year in October, jewelry brand Tanishq had also faced massive backlash from netizens as they claimed that the brand was promoting love jihad in its advertisement. However, later it withdrew the advertisement. 


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